How do you make a cloud-based storage system human and engaging? How do you showcase that the system will help employee productivity and efficiency while making it human and engaging? Simple, create Jeff.
Inspired by 50s and 60s comic book cartoons, Jeff is the perfect blend of humour, positivity and effectiveness. The work we carried out to create the character and the style spawned the creation of a whole branded mixed-media campaign using the assets we created.