A Guide for Parents

Careers Wales

We were asked by Careers Wales to help them inform and engage parents, about the kind of opportunities available to their children, aged 8-13. We needed to show parents that this wasn’t their mum’s Career Wales, and that the organisation can really help with children’s transition into adulthood.

A 4-minute film distributed across social media, used animation coupled with a lively, humorous script to show diversity, create human connection and a personal feeling to inject new life into Career Wales. 

"Stop. Don't Drop!"

Career Wales asked us to help them engage with Year 13 students and encourage them to stay in education. We needed to show teenagers that Careers Wales was a brilliant place to seek guidance if they were unsure or worried about the future instead of making rash decisions about their education that they may come to regret.

A 2-minute film with a humorous script, and a dynamic visual style, shone a light on Career Wales as the place to go for Year 13 students struggling with the future, especially during the Covid-19 pandemic where support was more important than ever.

Animation Production Team

Executive Producers
JM Creative

Producers
Patrick Hathaway
Matthew Creed

Director
Matthew Creed

Art Director
Kyle Abraham

Artists
Kyle Abraham
Kristiyan Zhekov

Animators
Matthew Creed
Kristiyan Zhekov

Voice-over
Noni Lewis

Sound Designer
Tom Kavanagh